Click-Through Rate (CTR) Calculator
Click-through rate tells you how well something earns the click, be it an ad, a product listing or a search result. Give it clicks and impressions and the percentage lands in a second, no formula to memorize.
- 100% free
- Private & safe
- Runs in your browser
Why use CTR Calculator?
CTR Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
- Runs instantly in your browser — nothing to install, nothing uploaded.
- Completely free, with no account, no watermarks and no usage limits.
- CTR = clicks ÷ impressions × 100
- Enter the number of clicks.
- Works on any device — desktop, tablet and phone — and is fully keyboard accessible.
How to use CTR Calculator
- Enter the number of clicks.
- Enter the number of impressions.
- See your click-through rate.
- Test titles and creatives to lift it.
Examples
- 450 clicks on 30,000 impressions = a 1.5% CTR.
- Comparing CTR before and after a title rewrite.
Supported formats & limits
- CTR = clicks ÷ impressions × 100
Limitations
- Good CTR benchmarks differ for ads, email and search.
- A high CTR with low conversion still needs work.
Frequently asked questions
What's a good CTR?
It varies: search ads often 2–5%, display much lower, organic search depends on position. Compare against your own baseline.
How do I improve CTR?
Write clearer, benefit-led titles and use strong visuals and calls to action.
Does CTR affect SEO?
Higher organic CTR can help — compelling titles and meta descriptions earn more clicks.
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