Engagement rate is the figure brands scrutinize first, because it shows whether an audience is actually paying attention. Add up your likes, comments and shares, set them against followers or reach, and you've got the percentage that ends up on a media kit.
Engagement Rate Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
Followers for an account-level rate; reach for a per-post rate that ignores audience size.
Roughly 1–3% average, 3–6% good, 6%+ excellent — smaller accounts usually score higher.
It shows a real, active audience — far more valuable than a large but passive following.
5.28% engagement
Use reach instead of followers for a per-post rate; benchmarks vary by platform.