Conversion Rate Calculator
Traffic only counts if it does something. This works out the share of visitors who take the action you care about — a sale, a signup, a download — from your conversions and total visitors, so you can see how efficiently visits turn into results.
- 100% free
- Private & safe
- Runs in your browser
Why use Conversion Rate Calculator?
Conversion Rate Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
- Runs instantly in your browser — nothing to install, nothing uploaded.
- Completely free, with no account, no watermarks and no usage limits.
- Conversion rate = conversions ÷ visitors × 100
- Enter the number of conversions (sales, sign-ups, etc.).
- Works on any device — desktop, tablet and phone — and is fully keyboard accessible.
How to use Conversion Rate Calculator
- Enter the number of conversions (sales, sign-ups, etc.).
- Enter the number of visitors.
- See your conversion rate.
- Test pages and offers to improve it.
Examples
- 120 conversions from 4,000 visitors = a 3% conversion rate.
- Comparing two landing pages to find the winner.
Supported formats & limits
- Conversion rate = conversions ÷ visitors × 100
Limitations
- Define a conversion consistently (a sale, a lead, a sign-up).
- Small changes in rate can mean large revenue changes at scale.
Frequently asked questions
What counts as a conversion?
Whatever action matters to you — a purchase, signup, download or lead. Be consistent.
What's a good conversion rate?
E-commerce often 1–4%; leads and signups can be higher. Compare to your own history.
How do I improve it?
Clarify your offer, reduce friction, add trust signals and improve page speed.
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