Return on ad spend answers the only question that matters mid-campaign: is every dollar coming back as more than a dollar? Enter revenue and ad spend for the ratio and a quick read on whether the campaign is pulling its weight.
ROAS Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
At least your break-even ROAS (1 ÷ profit margin). If your margin is 25%, you need about 4× just to break even.
ROAS is a revenue-to-spend ratio; ROI accounts for all costs. Use ROAS for quick ad decisions.
Usually, but very high ROAS can mean you're under-spending and leaving growth on the table.
ROAS: 4×