SEO ROI Calculator
Proving SEO paid off comes down to one comparison: the revenue it drove versus what you spent to drive it. Enter both and it returns the return — a number to defend the budget with, or to stack SEO up against your other channels.
- 100% free
- Private & safe
- Runs in your browser
Why use SEO ROI Calculator?
SEO ROI Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
- Runs instantly in your browser — nothing to install, nothing uploaded.
- Completely free, with no account, no watermarks and no usage limits.
- SEO ROI = (revenue − cost) ÷ cost × 100
- Enter the revenue attributed to SEO.
- Works on any device — desktop, tablet and phone — and is fully keyboard accessible.
How to use SEO ROI Calculator
- Enter the revenue attributed to SEO.
- Enter your SEO cost or investment.
- See your SEO ROI as a percentage.
- Use it to compare SEO with paid channels.
Examples
- $10,000 revenue on $3,000 SEO spend = a 233% ROI.
- Comparing SEO ROI with paid-ad ROAS.
Supported formats & limits
- SEO ROI = (revenue − cost) ÷ cost × 100
Limitations
- Attributing revenue to SEO is imperfect; use consistent tracking.
- SEO compounds over time — early ROI understates long-term value.
Frequently asked questions
How do I attribute revenue to SEO?
Use analytics to track organic conversions; assisted conversions matter too, so be reasonable.
Why can SEO ROI look low early on?
SEO takes months to compound — measure over a longer window than paid ads.
SEO ROI vs ROAS?
ROI is a percentage return; ROAS is a revenue-to-spend ratio. Both are useful for comparing channels.
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