What you can charge for a sponsored post depends less on raw follower count than people assume, and more on how engaged that audience is. This prices a post from both, so a smaller but active account doesn't get undervalued. Everything stays on your device.
Instagram Earnings Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
Partly — engagement and niche matter just as much. Highly engaged micro-accounts can charge strong rates.
Broadly, 1–3% is average, 3–6% good and 6%+ excellent, depending on account size.
It's a negotiation range, not a fixed price.
≈ $192.50 – $385.00 per sponsored post
Estimates only — real rates and payouts vary widely by niche, region, engagement and platform policy.