OomTools

Instagram Earnings Calculator

What you can charge for a sponsored post depends less on raw follower count than people assume, and more on how engaged that audience is. This prices a post from both, so a smaller but active account doesn't get undervalued. Everything stays on your device.

  • 100% free
  • Private & safe
  • Runs in your browser

Why use Instagram Earnings Calculator?

Instagram Earnings Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.

  • Runs instantly in your browser — nothing to install, nothing uploaded.
  • Completely free, with no account, no watermarks and no usage limits.
  • Rate scales with followers and engagement (a common guide is ~$100 per 10k followers, adjusted for engagement)
  • Enter your follower count.
  • Works on any device — desktop, tablet and phone — and is fully keyboard accessible.

How to use Instagram Earnings Calculator

  1. Enter your follower count.
  2. Enter your engagement rate.
  3. See an estimated range for a sponsored post.
  4. Use it as a starting point when brands reach out.

Examples

  • 25,000 followers at 3% engagement ≈ a few hundred dollars per post.
  • Higher engagement pushing your rate up.

Supported formats & limits

  • Rate scales with followers and engagement (a common guide is ~$100 per 10k followers, adjusted for engagement)

Limitations

  • A rough guide — niche, deliverables and rights change the real figure.
  • Micro-influencers with high engagement often out-earn larger, passive accounts.

Frequently asked questions

Does follower count decide my rate?

Partly — engagement and niche matter just as much. Highly engaged micro-accounts can charge strong rates.

What's a good engagement rate?

Broadly, 1–3% is average, 3–6% good and 6%+ excellent, depending on account size.

Is this what I'll be paid?

It's a negotiation range, not a fixed price.

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