Retail Markup Calculator
Take a cost, apply a markup percentage, and out comes the selling price and the profit it leaves you — a simple way to keep pricing consistent across a range. It runs locally and isn't financial advice.
- 100% free
- Private & safe
- Runs in your browser
Read our complete guide: How to Calculate Product Net Profit Margins for Shopify & Etsy Sellers
Why use Markup Calculator?
Markup Calculator gives you accurate results instantly, with the underlying formula shown so you can trust the numbers.
- Runs instantly in your browser — nothing to install, nothing uploaded.
- Completely free, with no account, no watermarks and no usage limits.
- Selling price = cost × (1 + markup% ÷ 100)
- Enter the item cost.
- Works on any device — desktop, tablet and phone — and is fully keyboard accessible.
How to use Markup Calculator
- Enter the item cost.
- Enter the markup percentage.
- See the selling price and profit per unit.
- Compare markups to find the right price.
Examples
- A $300 item with a 40% markup.
- Applying a standard markup across a catalog.
Formulas
- Selling price = cost × (1 + markup% ÷ 100)
Limitations
- Markup is on cost, not on the selling price (that is margin).
- Overheads and taxes are separate.
- Not financial advice.
Frequently asked questions
Is markup the same as margin?
No — markup is a percentage of cost; margin is a percentage of the selling price.
How do I convert markup to margin?
Use the Profit Margin Calculator, which shows both from your price and cost.
Is anything uploaded?
No — it runs in your browser.
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