UTM Campaign Link Builder

Build a properly tagged campaign URL by adding utm_source, utm_medium, utm_campaign and optional term/content parameters — so your analytics attributes traffic correctly. Encoding is handled for you. Runs in your browser.

100% free
Private & safe
Runs in your browser

This tool runs entirely in your browser and needs JavaScript enabled to work. The full guide, examples and FAQ below are available without it.

Website URL

Source *

Medium *

Campaign *

Term

Content

Invalid URL

Enter a full URL including https://

Why use UTM Campaign Link Builder?

UTM Campaign Link Builder helps you optimise and publish with confidence, producing clean, standards-friendly output you can paste straight into your site.

Runs instantly in your browser — nothing to install, nothing uploaded.
Completely free, with no account, no watermarks and no usage limits.
Output: URL with utm_* parameters
Enter your website URL.
Works on any device — desktop, tablet and phone — and is fully keyboard accessible.

How to use UTM Campaign Link Builder

Enter your website URL.
Fill in source, medium and campaign.
Add optional term and content.
Copy the tagged link.

Examples

Tagging a newsletter link for GA.
Tracking a paid ad campaign.

Supported formats & limits

Output: URL with utm_* parameters

Limitations

Only adds standard UTM parameters; existing query params are preserved.

Frequently asked questions

Which parameters are required?

Source, medium and campaign are the common required trio; term and content are optional.

Does it keep existing params?

Yes — it adds to them.

Uploaded?

No — local only.

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